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Home / Journal of Customer Behaviour, Volume 22, Number 3
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 22, Number 3, Autumn 2023

Awopbopaloobop Alopbamboom
pp. 1-7(7)

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Blue
pp. 8-9(2)
Author: Takhar, Jennifer

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No Surrender! Bono's 'Wemoirs', Hiberno-philanthro-capitalism, and the Business School Conceit
pp. 10-16(7)
Author: Bradshaw, Alan

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Reflections on Collections and the Meanings of Music From Midcentury – Part 2: Dancing
pp. 17-30(14)
Author: Holbrook, Morris B.

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Joy Reclaimed: Designed for Dancing – A Review
pp. 31-35(5)
Author: Hewer, Paul

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A Side, B Side: The Curators
pp. 36-41(6)
Authors: Ponsonby-Mccabe, Sharon; Brown, Stephen

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Should Contributors to JCB Write Their Papers Using ChatGPT?
pp. 42-44(3)
Author: Holbrook, Morris B.

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We Are All Improvisers! Jazz as an Alternative Lens to Explore the Strategic Marketing Management of the Entrepreneurial Consumer Movement
pp. 45-49(5)
Authors: Fillis, Ian; Dennis, Noel

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The Hustle
pp. 50-53(4)
Author: Baxter, John

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What Becomes a Literary Lion?
pp. 54-65(12)
Author: Reepicheep, Richard

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Reading Russ
pp. 66-78(13)
Author: Brown, Stephen

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My Song; Our Song
pp. 79-81(3)
Authors: Hackley, Dulcie-Bella; Hackley, Rungpaka Amy

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An Evening at the Theatre
pp. 82-92(11)
Author: Hackley, Chris

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Can You Hear Me at the Back?
pp. 93-98(6)
Author: Brown, Stephen

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From Home to Home: Reflections on the Art of Revolutionary Academic Journal Redesign
pp. 99-109(11)
Authors: Ponsonby-McCabe, Sharon; McCabe, Barry

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