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Authors: Venkatraman, Rohan; Chow, Ai Ming; Franco, Paolo

Source: Journal of Customer Behaviour, Volume 18, Number 4, Winter 2019, pp. 298-307(10)

Publisher: Westburn Publishers Ltd

DOI: https://doi.org/10.1362/147539219X15774563471874

No Abstract

Document Type: Research Article

Publication date: December 1, 2019

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From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.
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