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Home / Journal of Customer Behaviour, Volume 16, Number 4
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 16, Number 4, Winter 2017

Volume 16 Indexes
pp. i-v(5)

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Editorial
pp. 309-314(6)
Author: Baker, Michael J.

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Using the theory of planned behaviour to explain the widespread consumption of counterfeit sports jerseys among American college students
pp. 315-332(18)
Author: Lang, Brandon

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Rationality versus emotionality among online shoppers: The mediating role of experts as enhancing influencer effect on purchasing intent
pp. 333-351(19)
Authors: Lindh, Cecilia; Lisichkova, Nadezhda

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Elements of rituality in consumer tribes: The case of crossfit
pp. 353-370(18)
Authors: Pekkanen, Anna; Närvänen, Elina; Tuominen, Pekka

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An empirical test of a theoretical model of problem-solving
pp. 371-393(23)
Authors: Hall, Justin R.; Shaw, Eric H.

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