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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 16, Number 2, Summer 2017

Editorial
pp. 107-110(4)
Author: Baker, Michael J.

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The role of brand credibility in the relationship between brand innovativeness and purchase intention
pp. 145-159(15)
Authors: Shams, Rahil; Brown, Mark; Alpert, Frank

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'Delebs' (dead celebrities): Why some succeed and some fail
pp. 161-181(21)
Author: D'Rozario, Denver

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Social media advertising: Factors influencing consumer ad avoidance
pp. 183-201(19)
Authors: Ferreira, Carlos; Michaelidou, Nina; Moraes, Caroline; McGrath, Michelle

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