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The Journal of Customer Behaviour is concerned equally with individual, household and organisational buyer behaviour.

Publisher: Westburn Publishers Ltd

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Volume 15, Number 1, Spring, 2016

Current issues and challenges in B2B marketing
pp. 1-2(2)
Author: Kooli, Kaouther

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Customer relationship management and service quality: Influences in higher education
pp. 67-79(13)
Authors: Wali, Andy Fred; Wright, Len Tiu

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Exploring CRM and SRM user satisfaction in B2B relationship management
pp. 81-95(15)
Authors: Kooli, Kaouther; Mansour, Kaouther Ben; Cornwell, Victoria

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New Industries from New Places: The emergence of the software and hardware industries in China and India
pp. 117-118(2)
Authors: Wright, Len Tiu; Wright, Adrian; Colley, David

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