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Home / Journal of Customer Behaviour, Volume 14, Number 2
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 14, Number 2, Summer 2015
Exploring research priorities in digital marketing

Exploring research priorities in digital marketing
pp. 83-85(3)
Author: Wolny, Julia

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Groupthink 2.0: An empirical analysis of customers' conformity-seeking in online communities
pp. 87-106(20)
Authors: Breitsohl, Jan; Wilcox-Jones, James Peter; Harris, Ian

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Personal level antecedents of eWOM and purchase intention, on social networking sites
pp. 107-125(19)
Authors: Alhidari, Abdullah; Iyer, Pramod; Paswan, Audhesh

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An old model for a new age: Consumer decision making in participatory digital culture
pp. 127-146(20)
Authors: Ashman, Rachel; Solomon, Michael R.; Wolny, Julia

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Unleashing corporate communications via social media: A UK study of brand management and conversations with customers
pp. 147-162(16)
Authors: Griffiths, Marie; McLean, Rachel

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Social media practices in SME marketing activities: A theoretical framework and research agenda
pp. 163-183(21)
Authors: Atanassova, Iva; Clark, Lillian

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