Skip to main content
Home / Journal of Customer Behaviour, Volume 13, Number 1
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

More about this publication?
Volume 13, Number 1, Spring 2014

Concerns and developments in customer behaviour across industries
pp. 1-3(3)
Authors: Priporas, Constantinos-Vasilios; Vrontis, Demetris

Favourites:
ADD

Marketing public relations: A consumer-focused strategic perspective
pp. 5-24(20)
Authors: Papasolomou, Ioanna; Thrassou, Alkis; Vrontis, Demetris; Sabova, Majka

Favourites:
ADD

Online trust antecedents and their consequences on purchase intention: An integrative approach
pp. 25-42(18)
Authors: Mansour, Kaouther Ben; Kooli, Kaouther; Utama, Rizky

Favourites:
ADD

Perceptual antecedents of voice-to-voice service encounters and their impact on future purchase intentions: Evidence from a South Asian country
pp. 43-55(13)
Author: Buddhika, S.A.

Favourites:
ADD

Trends in cosmetics purchase: Ethical perceptions of consumers in different cultures. A cross country comparative study between South Asian and Western consumers
pp. 57-72(16)
Authors: Pervin, Shahina; Ranchhod, Ashok; Wilman, Mike

Favourites:
ADD

Share Content

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content