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Home / Journal of Customer Behaviour, Volume 10, Number 3
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 10, Number 3, Autumn 2011

Editorial
pp. 201-206(6)
Author: Baker, Michael J.

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How up-, cross-, and downgrading substantiate segment-specific price responsiveness and purchasing motives: The case of premium durables
pp. 207-222(16)
Authors: Löffler, Michael; Decker, Reinhold

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Is consumer self-confidence a stable phenomenon?

The effect of mood on self-confidence dimensions
pp. 223-243(21)
Authors: Hellén, Katarina; Sääksjärvi, Maria

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The measurement of the number, uniqueness and valence of brand associations across three product categories
pp. 245-269(25)
Author: Vieceli, Julian M.

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Linking consumer-brand identification to relationship quality: An integrated framework
pp. 271-289(19)
Authors: Dimitriadis, Sergios; Papista, Erifili

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Marketing academics and practitioners: Towards togetherness
pp. 291-304(14)
Authors: Baron, Steve; Richardson, Brendan; Earles, Diane; Khogeer, Yusra

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