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Home / Journal of Customer Behaviour, Volume 9, Number 2
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 9, Number 2, Summer 2010
Customer behaviour in non-store retailing

Editorial:

Customer behaviour in non-store retailing
pp. 93-96(4)
Authors: Walsh, Gianfranco; Morschett, Dirk; Hass, Berthold H.

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Using authentic 3D product visualisation for an electrical online retailer
pp. 97-115(19)
Authors: Algharabat, Raed; Dennis, Charles

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Consumer response to promotions in the presence of surcharge: implications for online retailing
pp. 117-134(18)
Author: Chatterjee, Patrali

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Exploring source effects for online sales outcomes: the role of avatar-buyer similarity
pp. 135-150(16)
Authors: Pentina, Iryna; Taylor, David G.

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The influences of social e-shopping in enhancing young women's online shopping behaviour
pp. 151-174(24)
Authors: Dennis, Charles; Morgan, Alesia; Wright, Len Tiu; Jayawardhena, Chanaka

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Online distribution of pharmaceuticals: investigating relations of consumers' value perception, online shopping attitudes and behaviour in an e-pharmacy context
pp. 175-199(25)
Authors: Wiedmann, Klaus-Peter; Hennigs, Nadine; Pankalla, Lars; Kassubek, Martin; Seegebarth, Barbara; Reeh, Marc-Oliver

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When non-store meets in-store: mobile communications technology, servicescapes, and the production of servicespace
pp. 201-220(20)
Author: Houliez, Chris

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