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Home / Journal of Customer Behaviour, Volume 5, Number 3
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 5, Number 3, December 2006

Editorial
pp. 197-200(4)
Author: Baker, Michael J.

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The Basics of Marketing Strategy: Where is the Customer?
pp. 201-248(48)
Author: Wensley, Robin

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The Paradoxical Buying Behaviour of Parents: The Purchase of 'Healthy and 'Unhealthy' Foods
pp. 249-265(17)
Author: Noble, Gary

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The Importance of Perceived Benefits in Intentions to Use Internet Banking among Greek PC Users
pp. 267-283(17)
Authors: Chaniotakis, Ioannis E.; Lymperopoulos, Constantine

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The Role of Trust Dimensions in Online Retailers' Trust Building Efforts
pp. 285-306(22)
Authors: Park, JungKun; Goetzinger, Lynn

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