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Home / Journal of Customer Behaviour, Volume 5, Number 2
From 2022, the home of readable radical research. Focussing on the fields of marketing, branding and customer/consumer behaviour, jcb publishes poems, short stories, opinion pieces and articles with attitude.

Publisher: Westburn Publishers Ltd

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Volume 5, Number 2, July 2006

Editorial
pp. 101-105(5)
Author: Baker, Michael J.

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Organisational Buying Behaviour: A Retrospective
pp. 107-120(14)
Author: Sheth, Jagdish N.

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Advancing Organisational Buying Behaviour Theory and Research: 1956-2056
pp. 121-140(20)
Authors: Woodside, Arch G.; Ferris-Costa, Kathleen R.

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Shopping By Proxy: Senior Citizens' Adaptations to Necessary Role Shifts
pp. 141-166(26)
Authors: McCabe, Deborah Brown; McCabe, Jim; Anderson, Laurel

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Country-of-Origin and Consumer Evaluation of Mobile Handsets: A Comparative Study of Scotland and Thailand
pp. 167-196(30)
Authors: Ibrahim, Essam E.; Sothornnopabutr, Pajaree

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