Medically unsupported concerns pertaining to the safety and necessity of childhood vaccines may have contributed to a proportion of American parents opting against measles, mumps, and rubella vaccinations. Given this, the present investigation sought to explore the influence of perceived
severity, perceived likelihood, and anticipated regret on surrogate vaccination decision-making among parents of young children. An online survey was distributed to 110 parents with unvaccinated children between 0 and 23 months of age. Significant correlations were found among focal
study constructs. Anticipated regret was found to fully mediate the link between risk perceptions and vaccination intentions. The practical and theoretical implications of these findings were discussed.
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Document Type: Research Article
Department of Communication, Film and Media Studies, University of New Haven, West Haven, CT, USA
Department of Communication Sciences, University of Connecticut, Storrs, CT, USA
January 2, 2015