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Health education campaign on environmental health: a pilot study

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A pilot study was undertaken in Tehran, the capital of Iran, to evaluate a health education campaign on environmental health. A sample of 183 adults aged 18 to 56 years participated in the study. Each respondent was shown a picture related to the campaign, and then filled in a short questionnaire. The main objective of the study was to measure recall rates. The results show that recalls were high (73%), 53% of respondents were either very positive or positive about the campaign, and almost all participants perceived the main idea of the campaign correctly. The study findings show that there are some significant associations between demographic variables, recall, and perception of the campaign. The study concludes that health education campaigns are useful tools for launching environmental health related topics and the focus should be on getting the attention of as many population as possible.
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Keywords: ATTITUDE; BEHAVIOUR; ENVIRONMENTAL HEALTH; FOODBORNE DISEASE; HEALTH EDUCATION CAMPAIGN; RECALL RATE

Document Type: Research Article

Publication date: March 1, 1998

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