Skip to main content
padlock icon - secure page this page is secure

Localization of Digital Games: The Process of Blending for the Global Games Market

Buy Article:

$10.00 + tax (Refund Policy)

Digital games are a global, multibillion dollar industry, yet few standards exist for the localization of games for different cultures. By contrast, the process of localizing productivity applications follows a relatively well-defined set of guidelines, with which many technical communicators are familiar. The localization processes for digital games, however, can follow one of three levels of complexity, none of which are formally articulated. In this article, we focus on the most challenging and most potentially effective form of digital game localization, known as blending. Blending involves the alteration of the central storyline of a game to make the game more successful in other countries. We believe that technical and professional communicators should learn more about blending, digital game localization, and their place within the burgeoning game industry.
No References
No Citations
No Supplementary Data
No Article Media
No Metrics

Document Type: Journal Article

Publication date: 01 November 2004

More about this publication?
  • Technical Communication, the Society's journal, publishes articles about the practical application of technical communication theory and serves as a common arena for discussion by practitioners. Technical Communication includes both quantitative and qualitative research while showcasing the work of some of the field's most noteworthy writers. Among its most popular features are the helpful book reviews. Technical Communication is published quarterly and is free with membership.
  • Information for Authors
  • Subscribe to this Title
  • Membership Information
  • Ingenta Connect is not responsible for the content or availability of external websites
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more