Provider: Ingenta Connect Database: Ingenta Connect Content: application/x-research-info-systems TY - ABST AU - Chu, Steve W. TI - Using Chopsticks and a Fork Together: Challenges and Strategies of Developing a Chinese/English Bilingual Web Site JO - Technical Communication PY - 1999-05-01T00:00:00/// VL - 46 IS - 2 SP - 206 EP - 219 N2 - My paper discusses the specific challenges associated with designing a Chinese-English Web site in Taiwan for both local and English-speaking audiences abroad. My paper seeks to answer this umbrella question: How can we integrate the Chinese and English portions of the site into a single, consistent presentation? Using an extended case study of a Taiwan-based company, I explore how technical communicators working on this bilingual Web site project (1) developed content in English that is suitable both for native English speakers around the world; (2) reconciled different audience responses to visual communication strategies; (3) tackled the technological challenge of a bilingual Web site; and (4) addressed the cultural and political challenges of developing a Web site for diverse audiences. UR - https://www.ingentaconnect.com/content/stc/tc/1999/00000046/00000002/art00008 ER -