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Self-Disclosure on Social Networking Sites

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Our aim was to contribute to the understanding of self-disclosure behavior on social networking sites (SNS). Participants (N = 1,294) completed online surveys comprising measures of willingness to disclose personal information on SNS, self-esteem, SNS affinity, self-disclosure, honesty of self-disclosure, subjective norm, self-monitoring skills, and public self-consciousness. Our findings suggest that self-disclosure mediates the impact of communication-based personality characteristics on the use of SNS, and that subjective norm and SNS affinity also have significant independent effects.
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Keywords: COMPUTER-MEDIATED COMMUNICATION; ONLINE COMMUNICATION; PERSONAL INFORMATION; PERSONALITY CHARACTERISTICS; SELF-DISCLOSURE; SOCIAL MEDIA; SOCIAL NETWORK SITES

Document Type: Research Article

Publication date: February 1, 2015

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