Skip to main content
padlock icon - secure page this page is secure

How Do Journalists Express Their Perceptions of Public Relations on Twitter?

Buy Article:

$39.00 + tax (Refund Policy)

We examined journalists' perceptions of the term public relations (PR) as indicated by their Twitter messages, taking into consideration variables such as media type, and the journalists' followers. The findings suggested that journalists generally used the term PR in a neutral sense, rather than a negative or positive one. As they largely understood PR to be an image-building and/or persuasion effort, journalists were likely to refer in their tweets to PR publicity, image, persuasion campaigns, and marketing efforts to promote an organization's position. A salient finding was that more journalists perceived PR more neutrally or positively than previously. The results suggest a need for systematic and continual efforts to deliver an accurate picture of PR geared to media journalists.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: JOURNALISTS; MICROBLOG MESSAGES; PUBLIC RELATIONS; SOCIAL MEDIA; TWEETS; TWITTER

Document Type: Research Article

Publication date: August 1, 2014

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more