EFFECTS OF HEALTH-BASED AND APPEARANCE-BASED EXERCISE ADVERTISING ON EXERCISE ATTITUDES, SOCIAL PHYSIQUE ANXIETY AND SELF-PRESENTATION IN AN EXERCISE SETTING
The public sector uses health as the primary motivator in physical activity campaigns whereas the private sector often uses appearance as a motivator, but whether these motivators can be successful in changing physical activity behavior remains to be determined. The purpose of this research was to test the effects of televised health promotion and appearance-based exercise advertising on exercise attitudes, social physique anxiety, and self-presentation. Participants completed pretest questionnaires one week prior to viewing a video that contained health or appearance exercise advertising. They then completed posttest questionnaires. Results showed that health-based advertising had significant positive effects on social physique anxiety and self-presentation for exercisers in the health condition, while appearance-based advertising had negative effects on nonexercisers' attitudes towards exercise.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
Document Type: Research Article
Publication date: 01 January 2004
More about this publication?
- The Journal's core purpose is scientific communication in the disciplines of Social Psychology, Developmental and Personality Psychology
- Editorial Board
- Information for Authors
- Submit a Paper
- Subscribe to this Title
- Terms & Conditions
- Contact the Publisher
- Manuscript Guidelines
- Ingenta Connect is not responsible for the content or availability of external websites