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The Positive (and Negative) Consequences of Endorsing Negative Self-stereotypes

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The impact of negative stereotypes can be harmful and, as a result, stereotype targets are often motivated to deny their accuracy. However, at times, targets of even the most unflattering stereotypes embrace them as valid. We identify the underlying reasons why people might embrace negative self-stereotypes and also examine the various outcomes that result from these reasons. Our discussion highlights the fact that although these outcomes are often negative, there is a growing body of work that demonstrates how these processes can also benefit the stereotype target.
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Keywords: Self-stereotype; Stereotypes; Stigma

Document Type: Research Article

Affiliations: 1: Oklahoma State University, Stillwater, Oklahoma, USA 2: Texas A & M University, College Station, Texas, USA

Publication date: April 1, 2009

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