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Publisher: Routledge, part of the Taylor & Francis Group

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Volume 30, Number 1, 1 January 2016

From the editor
pp. 1-2(2)
Author: Clarke

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Strategic advertising policy in international oligopoly markets
pp. 3-13(11)
Authors: Schroeder; Tremblay

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A geographic view of expansion choices by U.S. firms in China
pp. 33-58(26)
Authors: Wooster; Banis; Khalid

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Call for Papers
pp. 80-80(1)

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