ENTREPRENEURIAL EXPORTERS: The Canadian Experience
The increasing globalization of commerce has presented incalculable challenges as well as opportunities for small- and medium-sized enterprises, particularly exporting firms. This study focuses on the relationship between entrepreneurship and successful export marketing performance, testing the hypothesis that entrepreneurship is positively related to such performance. The research reveals that entrepreneurial behavior is positively correlated with export marketing behavior, suggesting both firm and government actions to boost competitiveness.
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