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The Submissive, the Calculated, and the American Dream: Coverage of Asian American Political Candidates in the 1990s

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This study analyzes the news coverage of 3 election campaigns of the 1990s in which Asian American candidates were involved. The campaign stories from the LA Times, Seattle Times , and Oregonian were selected in the sample. Our investigation centered on fairness of the coverage and depiction of the candidates. Findings indicate that overall the coverage of the Asian American candidates, compared with their European American counterparts, is fair and balanced. However, the ethnic background of the Asian American candidates is more likely than their opponents to appear in the stories. Many stereotypical attributes about the Asian American candidates also exist in the stories examined.
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Keywords: Asian American; campaign coverage; fairness; stereotype

Document Type: Research Article

Affiliations: 1: Manship School of Mass Communication, Louisiana State University, Baton Rouge, Louisiana, USA 2: Edward R. Murrow School of Communication, Washington State University, Pullman, Washington, USA

Publication date: 01 July 2005

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