A Community Service Approach to Solving Campus Water Consumption Issues: A Case Study from Jordan
The Hashemite Kingdom of Jordan faces a chronic imbalance in the population–water resources equation. The nationwide demand on water is increasing at a rate that exceeds the rate of increase in available water resources. As a result, the water deficit is expected to rise continuously and is anticipated to reach 400 million cubic meters in the year 2020. As part of its efforts to develop water demand management strategies, Jordan's Ministry of Water and Irrigation launched the Water Efficiency and Public Information for Action (WEPIA) program. This three-year project is implemented in collaboration with the Academy for Educational Development and is funded by the United States Agency for International Development. The project employs social marketing techniques to promote the use of water saving devices (WSDs) on domestic water fixtures. This article summarizes the results of a case study addressing the effectiveness of involving university students to help promote water demand management strategies in public universities.
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Document Type: Research Article
Affiliations: University of Jordan, Amman, Jordan
Publication date: October 1, 2002