Towards integrated traveller information
Traveller information provision has become a key government priority in the UK following the publication of its Transport White Paper in July 1998. Developments are already underway for the integration of information systems across different public transport modes and between public transport information systems covering different regions. The Highways Agency (which is responsible for managing the strategic road network in the UK) is also advancing in its development of information databases and systems for the motorist. This paper considers the prospect of providing travellers with multimodal information with integration of driver information with public transport information. If such integration can be achieved then travellers, and in particular drivers, have the prospect of being presented with comparable information on travel options across modes. An integrated information service has a great potential to inform and influence travel choices. The paper considers the issue of travel choices and the role that information can play particularly in the context of mode choice. The political (UK) and technological climate for information provision is outlined. The paper identifies issues that will need to be addressed to identify the requirements from, and potential benefits of, integrated information, and the obstacles and challenges likely to be faced in moving towards it. Driver reactions, in particular, to the prospect of integrated information provision are fundamental to the assessment of its potential importance and value.
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