Perceived quality in organic and conventional pork markets in Germany
Food choice and consumption are based on perceived product quality, consumer attitudes, socio-demographics as well as economic factors. This article analyzes the impact of quality characteristics, attitudes, and socio-demographics on consumption of organic and conventional pork. Data
come from a German consumer survey. A bivariate ordered probit model is used to test the role of quality perception in explaining choice over organic versus conventional pork. Clear differences in consumers’ use of certain quality characteristics emerge as consumers perceive and evaluate
conventional and organic fresh pork. Product appearance, perceived food safety, and production method are especially important characteristics. An increased consumption of conventional pork decreases the likelihood of consuming organic pork and vice versa.
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Bivariate ordered probit model;
Document Type: Research Article
Institute for Food and Resource Economics,University of Bonn, 53115,Bonn, Germany
Department of Applied Economics and Department of Horticultural Science,University of Minnesota, St. Paul,MN,55108, USA
Department of Agricultural Economics,Christian-Albrechts-Universität zu Kiel, Olshausenstrasse 4024098,Kiel, Germany
Department of Economics,Iowa State University, Ames,IA,50011-1070, USA
Publication date: December 1, 2011