Skip to main content
padlock icon - secure page this page is secure

“This venue is brought to you by…”: the diffusion of sports and entertainment facility name sponsorship in urban Europe

Buy Article:

$54.00 + tax (Refund Policy)

Drawing on a database of 193 football (soccer) grounds and 115 indoor arenas, as well as press releases and media reports associated with them, this study charts the diffusion of sporting and entertainment facility name sponsorship across metropolises, cities, towns, and smaller settlements in six European contexts. Our results show the emergence of naming rights deals in the 1990s, their peak in the mid-2000s, and the current situation with a steadier growth of name sponsorship. Thus far, the corporate re-branding of venues has remained less prevalent in Italy, Norway, and Scotland than in England and Wales, Finland, and above all Germany. In financing newly built venues, however, the corporatized landmark language in focus has become a practically invariable part of local growth, austerity and (re)branding policies. Despite voices of resistance in all regions studied here, pressure towards the corporate renaming of even hereditary, communally endorsed football stadiums is increasingly being felt by municipal and private-sector venue owners.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Europe; Naming rights; event-led urban development; football stadiums; indoor arenas

Document Type: Research Article

Affiliations: 1: Department of Geography and Geology, University of Turku, Turku, Finland 2: Department of Romance Studies, Faculty of Modern Languages, Heidelberg University, Heidelberg, Germany 3: Scandinavian Studies, School of Literatures, Languages and Cultures, University of Edinburgh, Edinburgh, Scotland

Publication date: July 3, 2019

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more