Developing a Technology Intelligence Strategy at Kodak European Research: Scan & Target
Kodak European Research (KER) developed a strategy for technology intelligence based on a theoretical model developed by Kerr et al. (2006). KER scouts designed and implemented a four-step approach to identify relevant technologies and research centers across Europe, Africa and the
Middle East. The approach provides clear guidance for integrating web searches, scouting trips, networking and interactions with intermediaries. KER's example illustrates how companies can organize themselves to look outside corporate boundaries in search of technologies relevant for their
business. The approach may be useful to those in other companies who have been asked to start a technology intelligence activity.
Keywords: OPEN INNOVATION; SCOUTING; TECHNOLOGY INTELLIGENCE
Document Type: Research Article
Publication date: 01 July 2010
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