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Home / Journal of Marketing Communications, Volume 19, Number 5

Publisher: Routledge, part of the Taylor & Francis Group

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Volume 19, Number 5, 1 December 2013

In Memoriam
pp. 307-307(1)
Author: Kitchen, Philip

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The effects of mood, gender, and ad context on type of elaboration and product evaluation
pp. 308-323(16)
Author: Sar, Sela

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The impact of technology on the Arab communication style and culture: Implications for marketing
pp. 324-340(17)
Authors: Ghanem, Salma; Kalliny, Morris; Elgoul, Siham

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The persistence of memory: an fMRI investigation of the brain processing of Surrealistic imagery in advertising
pp. 341-359(19)
Author: Mostafa, Mohamed M.

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Understanding schema incongruity as a process in advertising: Review and future recommendations
pp. 360-376(17)
Author: Yoon, Hye Jin

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Switching before the pitch: Exploring television channel changing before the ads even start
pp. 377-386(10)
Author: Kent, Robert J.

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