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The influence of colour on visual search times in cluttered environments

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Fifty subjects participated in a series of visual search tasks where the aim was to explore the influence of colour on visual search times for targets situated in a series of cluttered distractor fields. The results supported previous findings regarding the effect of colour and showed that, even in cluttered environments, certain hues helped in the reduction of search times. The findings also indicated that there were interaction effects between the colour and positioning of the targets in the distractor fields.

Keywords: Colour; cluttered environments; point-of-purchase displays; visual search

Document Type: Research Article

Affiliations: 1: Department of Psychology London Metropolitan University 166-220 Holloway Road London N7 8DB UK 2: Department of Psychology APU Cambridge Cambridge CB1 1PT UK

Publication date: September 1, 2004

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