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Home / Journal of Marketing Communications, Volume 8, Number 3

Publisher: Routledge, part of the Taylor & Francis Group

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Volume 8, Number 3, 1 September 2002
Asia Pacific Edition

Editorial
pp. 133-133(1)
Author: Patti, Charles H.

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Encouraged, motivated and learning oriented for working creatively and successfully: a case of Korean workers in marketing communications
pp. 135-147(13)
Author: Suh, Taewon

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Advertising strategy and effective advertising: comparing the USA and Australia
pp. 149-164(16)
Authors: Frazer, Charles F.; Sheehan, Kim Bartel; Patti, Charles H.

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A Hong Kong view of offensive advertising
pp. 165-177(13)
Authors: Prendergast, Gerard; Ho, Benny; Phau, Ian

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Effects of metaphoric advertising among mainland Chinese consumers
pp. 179-188(10)
Author: Ang, Swee Hoon

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Any complaints? A review of the framework of self-regulation in the Australian advertising industry
pp. 189-202(14)
Authors: Kerr, Gayle; Moran, Cheryl

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