Skip to main content
padlock icon - secure page this page is secure

AN INVESTIGATION OF INFLUENTIALS AND THE ROLE OF SENTIMENT IN POLITICAL COMMUNICATION ON TWITTER DURING ELECTION PERIODS

Buy Article:

$54.00 + tax (Refund Policy)

In this paper, the authors investigate how Twitter is used for political communication during election periods with a specific focus on characteristics and communication behavior of influential accounts. Our analysis focuses on the state parliament election in Berlin (Germany) on 18 September 2011. Tweets of the top-30 most retweeted users are analyzed with respect to content-related features such as emotionality, appraisal of political parties or politicians, and topics. Furthermore, the authors test hypotheses regarding the relationship between sentiment in terms of emotionality and appraisals occurring in tweets and their quantity and speed of dissemination. Our work helps both researchers and politicians to better understand the nature of influentials in political communication and the role of sentiment in information diffusion on Twitter.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Twitter; election campaign; influentials; political communication; sentiment

Document Type: Research Article

Affiliations: 1: University of Münster, Leonardo Campus 11 48149, Münster, Germany 2: Ludwig-Maximilians-Universität München, Oettingenstraße 67 80538, Munich, Germany

Publication date: June 1, 2013

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more