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UNTANGLING A COMPLEX MEDIA SYSTEM

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This article provides empirical insights into how one online service – Twitter – was used for political purposes during three separate election campaigns in Sweden, Denmark and Norway, specifically how Twitter users, with hyperlinks, connect with other channels for political communication. Methodologically, the study employs three large sets of data on Twitter use tagged as relevant for each of the election campaigns, covering a one-month period. The approach allows for an untangling of the complex interconnections between novel online services, mainstream media, official political party websites, public information, individual blogs and social network sites. By moving beyond a study merely of the type of websites linked to, to also include classification of the actors publishing the content linked to, the article provides insights into the actual use by politicians, interest groups as well as grassroots activists of diverse Web genres.
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Keywords: Scandinavia; Twitter; comparison; hyperlinks; news; political communication; quantitative

Document Type: Research Article

Affiliations: 1: Department of Information Science and Media Studies, University of Bergen, Mus├ęplassen 2 Bergen, 5006, Norway 2: [email protected], Email: [email protected], URL: http://www.w3.org/1999/xlink_contents"> Department of Media and Communication, University of Oslo, Problemveien 7 Oslo, 0313, Norway < xmlns:xlink="" xlink:href="">[email protected], Email: [email protected], URL: http://www.w3.org/1999/xlink

Publication date: June 1, 2013

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