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EXPLORING ORGANIZATIONAL FRAMINGS

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This article aims to investigate the way in which the relationship between journalism and business management has been framed in newspaper organizations over the last 20 years. Departing from the wide literature in media studies on the opposition between journalism and management in newspapers, I examine here how newspaper industry leaders construct their organizational framing of the relationship between journalism and business management. Drawing on interviews with industry association leaders and conference documents between 1986 and 1998 and between 2008 and 2009, three ways of framing this relationship are identified: business management supporting journalism, journalism supporting business management and mutual support. The article analyses the way in which each of these frames works, by leveraging on broader cultural beliefs, affording calculations for appropriate actions and producing overflows. The analysis suggests three main conclusions: firstly, different organizational framings coexist in time and space; secondly, they represent different times (i.e. past, present and future) quite consistently; thirdly, technology has an important role in understanding and narrating the interplay between their representations of different times.
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Keywords: framing; industry associations; journalism; logics; management

Document Type: Research Article

Affiliations: Gothenburg Research Institute, Gothenburg, Sweden

Publication date: August 1, 2012

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