Skip to main content
padlock icon - secure page this page is secure

RECONCILING COMMUNITY AND COMMERCE?

Buy Article:

$54.00 + tax (Refund Policy)

Collaborative user-led content creation by online communities, or produsage (Bruns 2008a), has generated a variety of useful and important resources and other valuable outcomes, from open source software through the Wikipedia to a variety of smaller scale, specialist projects. These are often seen as standing in an inherent opposition to commercial interests, and attempts to develop collaborations between community content creators and commercial partners have had mixed success rates to date. However, such tension between community and commerce is not inevitable, and there is substantial potential for more fruitful exchanges and collaboration. This article contributes to the development of this understanding by outlining the key underlying principles of such participatory community processes and exploring the potential tensions which could arise between these communities and their potential external partners. It also sketches out potential approaches to resolving them.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Pro-Am; Web 2.0; collaboration; commerce; produsage

Document Type: Research Article

Affiliations: ARC Centre of Excellence for Creative Industries and Innovation, Queensland University of Technology, Z1-515, Creative Industries Precinct, Musk AveKelvin Grove,4059, Australia

Publication date: August 1, 2012

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more