HOW EXECUTIVES PERCEIVE THE NET GENERATION
This paper reports on an exploratory study of how executives in organizations perceive the entrance of the 'net generation' into the workplace. We approached this question by collecting data from interviews, focus groups, and an online survey. The results show that executives perceive
tensions associated with values and behaviors of the net generation workers as the younger workers enter current organizational settings as well as technology-related issues not solely associated with the younger generation. The paper discusses the different organizational mechanisms and strategies
executives use to address these tensions. Particularly, we discuss executives' preference for top-down strategies and their tendency to address the triad of technology-values-behavior as separate components instead of a unified concept.
Keywords: employment; organisational studies; web 2.0; young people
Document Type: Research Article
Affiliations: University of Washington, The Information School, Seattle, WA, USA
Publication date: 01 April 2010
- Information for Authors
- Subscribe to this Title
- Ingenta Connect is not responsible for the content or availability of external websites
- Access Key
- Free content
- Partial Free content
- New content
- Open access content
- Partial Open access content
- Subscribed content
- Partial Subscribed content
- Free trial content