Skip to main content
padlock icon - secure page this page is secure

Information privacy: a comprehensive analysis of information request and privacy policies of most-visited Web sites

Buy Article:

$53.00 + tax (Refund Policy)

Obtaining consumer data has become an essential practice of Web proprietors. This is because, compared with ‘brick and mortar’ retail stores, it is much more difficult for Web proprietors to build one-on-one or face-to-face relationships with customers. The collection of personal information online boosts customized services for consumers, but at the same time it increases concerns about privacy infringement. Using a content analysis of the most visited Web sites in Korea and the United States, this study compares the amount and breadth of information requested by Web proprietors and examines the relationship between the information requests and privacy policies of Web sites. This study found that Korea-based Web sites present stronger privacy policies than do US-based Web sites. Ironically, they also request a greater amount and variety of information from consumers than do US-based Web sites during registration processes. When narrowing the focus to US sites only, this study also revealed that the stronger the privacy policies presented by US Web sites, the more information the US Web sites request from consumers.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: information privacy; information request; privacy policy

Document Type: Research Article

Affiliations: University of North Texas, Denton, USA

Publication date: December 1, 2011

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more