Journal of Marketing Management

Personal accounts and an anatomy of conceptual contributions in the special issue
pp. 1-12(12)
Authors: Belk; MacInnis; Yadav

Reconceptualising product life-cycle theory as stakeholder engagement with non-profit organisations
pp. 13-39(27)
Authors: Mitchell; Clark

Being hybrid: a conceptual update of consumer self and consumption due to online/offline hybridity
pp. 40-74(35)
Author: Šimůnková

Ontological security as an unconscious motive of social media users
pp. 75-96(22)
Author: Areni

‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love
pp. 97-129(33)
Authors: Palusuk; Koles; Hasan

Consumer anticipation: antecedents, processes and outcomes
pp. 130-159(30)
Authors: Vichiengior; Ackermann; Palmer

Social marketing theory development goals: an agenda to drive change
pp. 160-181(22)
Authors: Rundle-Thiele; David; Willmott; Pang; Eagle; Hay

The corporate social responsibility (CSR) employer brand process: integrative review and comprehensive model
pp. 182-205(24)
Authors: Carlini; Grace; France; Lo Iacono