Journal of Marketing Management

Academy of Marketing Conference 2005 "Marketing: Building Business, Shaping Society"
pp. 469-472(4)
Authors: Uí Ghallachóir, Kate; O'Driscoll, Aidan; McDonagh, Pierre; Lawlor, Margaret-Anne

Reconsidering the Classics: Reader Response to "Marketing Myopia"
pp. 473-487(15)
Author: Brown, Stephen

Postmodern Paralysis: The Critical Impasse in Feminist Perspectives on Consumers
pp. 489-504(16)
Authors: Catterall, Miriam; Maclaran, Pauline; Stevens, Lorna

Encoding Advertisements: The Creative Perspective
pp. 505-528(24)
Authors: Kelly, Aidan; Lawlor, Katrina; O'Donohoe, Stephanie

Socially Constructed Realities and the Hidden Face of Market Segmentation
pp. 529-543(15)
Authors: Hines, Tony; Quinn, Lee

What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence
pp. 545-553(9)
Authors: McDermott, Laura; Stead, Martine; Hastings, Gerard

Interpreting Motorcycling Through its Embodiment in Life Story Narratives
pp. 555-572(18)
Authors: Haigh, Justine; Crowther, Geoff

Cultural Brands/Branding Cultures
pp. 573-588(16)
Author: O'Reilly, Daragh

From Cattle and Coke to Charlie: Meeting the Challenge of Self Marketing and Personal Branding
pp. 589-606(18)
Author: Shepherd, Ifan D. H.

Young Peoples' Relationships with Online Marketing Practices: An Intrusion Too Far?
pp. 607-623(17)
Author: Grant, Ian C.

Multi-Brand Loyalty Cards: A Good Idea
pp. 625-640(16)
Authors: Moore, Gretchen; Sekhon, Harjit

Shaping Business Decisions Using Fuzzy-Set Analysis: Service Elimination Decisions
pp. 641-658(18)
Authors: Kent, Raymond A.; Argouslidis, Paraskevas C.