Journal of Marketing Management

Editorial
pp. 231-234(4)
Author: Baker, Michael J.

The Customer Exit Process - A Review And Research Agenda
pp. 235-250(16)
Author: Stewart, Kate

Taking Advertising Risks: The Case of Clerical Medical
pp. 251-272(22)
Authors: West, Douglas; Shelton, David

Evolving "New Marketing" Philosophies By Merging Existing Concepts: Application Of Process Within Small High-Technology Firms
pp. 273-291(19)
Author: Chaston, Ian

Modelling Market Orientation: An Application in the Education Sector
pp. 293-323(31)
Authors: Siu, Noel Y.M.; Wilson, Richard M.S.

Implementing and Measuring the Effectiveness of Internal Marketing.
pp. 325-351(27)
Authors: Lings, Ian N.; Brooks, Roger F.

Market Orientation and Organizational Learning Capabilities
pp. 353-381(29)
Authors: Morgan, Robert E.; Katsikeas, Constantine S.; Appiah-Adu, Kwaku