Skip to main content
padlock icon - secure page this page is secure

Dazzling and Deceiving: Reflections in the Nineteenth-Century Department Store

Buy Article:

$53.00 + tax (Refund Policy)

The seemingly ubiquitous object, the mirror, simultaneously advertised new commercial goods and shaped subjectivity in the late nineteenth-century department store. Mirrors could be found throughout the store, serving simultaneously as entertainment, advertisements, and monitoring devices. This new reflective environment implicated the female consumer in unexpected and contradictory ways, thereby complicating an understanding of the flâneuse. I show how, on one hand, mirrored interiors worked to manipulate women by reflecting consumers into the displays, and encouraging them to buy while simultaneously monitoring their shopping. On the other hand, I suggest ways in which these mirrored spaces had unintentionally liberating effects by expanding the consumer's viewing position and creating more mobile social identities that temporarily documented her within the expensive merchandise and décor of the store.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Advertising; Department Stores; Flâneuse; Grands Magasins; Mirrors

Document Type: Research Article

Publication date: June 1, 2012

  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more