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Publisher: Routledge, part of the Taylor & Francis Group

Volume 9, Number 3, July-September 2003

INTRODUCTION AND OVERVIEW
pp. 3-4(2)
Author: Lefebvre, R. Craig

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COMPETITION IN SOCIAL MARKETING
pp. 6-10(5)
Author: Hastings, Gerard

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IS THERE A ROLE FOR BRANDING IN SOCIAL MARKETING?
pp. 11-17(7)
Author: McDivitt, Judith

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APPROACHES TO EVALUATING SOCIAL MARKETING PROGRAMS
pp. 18-26(9)
Author: Doner, Lynne

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EMERGING INNOVATIONS: WHAT WE HAVE LEARNED?
pp. 27-32(6)
Author: Lefebvre, R. Craig

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LOOKING AHEAD
pp. 39-44(6)

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