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Publisher: Routledge, part of the Taylor & Francis Group

Volume 9, Number 2, April-June 2003

A CROSS-CULTURAL COMPARISON OF CONSUMER ATTITUDES TOWARD CAUSE-RELATED MARKETING
pp. 3-16(14)
Authors: Lavack, Anne M.; Kropp, Fredric

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ASSOCIATIVE GROUP ANALYSIS: A TOBACCO PREVENTION CASE STUDY
pp. 32-49(18)
Authors: Peterson, Michael; Martin, Steven S.

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SOCIAL MARKETING RESOURCES
pp. 50-53(4)
Author: Pintado, Irene

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LOOKING AHEAD
pp. 54-61(8)

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NOTES FROM THE FIELD
pp. 62-66(5)
Author: Smith, Bill

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