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Matching health messages to health locus of control beliefs for promoting mammography utilization

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This field experiment examined the persuasiveness of matching health messages to individuals' health locus of control beliefs in an effort to promote screening mammography. Women (N = 499) who called the New England regional office of the Cancer Information Service were stratified by their health locus of control and randomly assigned to receive a telephone message and follow-up print materials matched to either an internal or external health locus of control orientation. As expected, women who received information consistent with their health locus of control beliefs generally were more likely to obtain a mammogram 6 and 12 months after the intervention than women who received information that was not consistent with their health locus of control orientation.
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Keywords: Breast cancer; Locus of control; Mammography; Persuasion; Tailored

Document Type: Research Article

Affiliations: 1: Department of Psychology Yale University P.O. Box 208205 New Haven CT 06520-8205 2: Department of Psychology Wright State University Dayton OH 45435 3: Department of Psychology and Social Behavior University of California Irvine CA 92697 4: Cancer Information Service Yale Cancer Center 55 Church Street, Suite 400 New Haven CT 06510-3014

Publication date: August 1, 2004

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