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‘The world is yours’: the globalization of hip-hop language

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This article is an analysis of the cultural, linguistic and artistic features of hip-hop that cultures translate into their social world and embed in their culture, language ideology, and performance styles. It begins with an analysis of features of hip-hop in the U.S. that appear in global hip-hop. It then considers the modes of dissemination of African American music, language and politics worldwide and the influence of various forms of media and technology. It then presents two case studies, one in South America (São Paulo, Brazil) and the other in Europe (Paris, France). Finally, it critiques the place and role of hip-hop in popular culture, academia and countries throughout the world.
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Keywords: Hip-hop; culture; globalization; language ideology

Document Type: Research Article

Affiliations: Department of African and African American Studies, Hiphop Archive and Research Institute, Harvard University, Cambridge, MA, USA

Publication date: March 3, 2016

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