Snapshots from sari trails: cyborgs old and new
In this paper, the author draws upon an examination of two apparently opposed cyborg locations and technologies to show how, in specific instances, globalization, technology, economics, culture and diasporas intersect. Such intersections produce very specific, situated contexts for productive labor forces to emerge at the interface of technologies ‘old’ and ‘new’. These situated contexts place the individual in relation to market forces and community production logics through which labor and affect are placed in hierarchies of digital globalization. The author does this by looking at how the ‘sari’ is produced, marketed and worn in two ‘cyborg’ contexts. One of the cyborg locations this article explores is online, the other is offline. By juxtaposing these ‘old’ and ‘new’ contexts of production and marketing a sari the author hopes to allow for issues to be raised that otherwise would be invisible.
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Document Type: Research Article
Affiliations: American Culture Studies, Bowling Green State University, Bowling Green, USA
Publication date: May 1, 2011