Sexualised music media and children’s gender role and self-identity development: a four-phase study
There has been much concern about the perceived increase in sexualised media and its potential impact on children’s well-being and development. This phenomenon was examined in a four-phase study focusing, specifically on music media. Phase 1 investigated the prevalence of sexualised
music media broadcast on Australian free-to-air television in child-friendly time periods. Phase 2 examined children’s preferred music genres, artists and videos to assess their engagement with sexualised music media. Phase 3 examined children’s perceptions of gender roles and
self-identities. Phase 4 explored children’s imitations of music media artists and performances. The study used a mixed-method approach incorporating content analysis, individual and group interviews, children’s activities and observations. Findings reveal that music media is a
substantive influence shaping children’s everyday lives and proposes educating children about media influences from a young age.
Keywords: Australia; Music media; children; gender role; self-identity; sexualisation; socio-sexual development
Document Type: Research Article
Affiliations: School of Education, University of South Australia, Adelaide, Australia
Publication date: 01 November 2016
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