To improve the performance of local streetlamp maintenance and management under the effects of the regional economic recession following the 1997 Asian financial crisis, the Luodong (Yilan County, Taiwan) Township Office implemented a streetlamp sponsorship project in 2010 which combining
streetlamp sponsorship and the installation of worship lamps at local religious organizations. With successful promotion and marketing strategies, many local residents and merchandisers participated in the project. This study analysed the project to investigate how a Taiwanese local government
office employs innovative public policies to strengthen its governance. In-depth interviews with critical policy stakeholders and geographic information system-based spatial analysis was employed as the main methods. Several suggestions are offered in the conclusion of this study.
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