Contesting the Value(s) of GM Wheat on the Canadian Prairies

This article investigates the ways in which a Canadian coalition of farmers, consumers, and environmental, health, and industry organisations politicised the value of Monsanto's proposed Roundup Ready (RR) wheat in the early 2000s. Eventually pressured to withdraw its application for unconfined release of RR wheat in 2004, I argue that Monsanto's proposed RR wheat economy crossed moral boundaries for the groups involved in the coalition against RR wheat. Specifically, Monsanto's anticipated RR wheat economy violated producers' expectations about their cultural-economic livelihoods: it proposed uncertainty in the realms of exchange and use value, moved public surplus into private hands and infringed on cultural attachments to wheat. My theoretical contribution hinges on the concept of moral economy, which is conventionally understood as promoting a ‘cultural turn’ in economic explanations. Instead, I show how Marx's labour theory of value similarly pointed to the inextricability of economic values and cultural processes and their attachment to all commodities including labour.