Skip to main content
padlock icon - secure page this page is secure

Exploring impulse purchasing of wine in the online environment

Buy Article:

$53.00 + tax (Refund Policy)

Wine sales continue to climb in both offline and online settings in the U.S. market. With online sales having a great impact on offline sales, it is important to look at all sales modes in understanding how to better market to consumers across spectrums. What this study aims to do is to utilize a stimulus–organism–response model to better understand wine sales, when it comes to online impulse buying. This study is anticipated to add knowledge to the understanding of impulse buying of wine and is a first step at gaining a better understanding of impulse buying of wine in online settings.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: Wine; consumer research; website/s; wine marketing; wine markets; wine retail/ers

Document Type: Research Article

Affiliations: 1: College of Business, Eastern New Mexico University, Portales, NM, USA 2: Conrad N. Hilton College, University of Houston, Houston, TX, USA 3: Peter T. Paul College of Business and Economics, University of New Hampshire, Durham, NH, USA

Publication date: October 1, 2016

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more