Wine sales continue to climb in both offline and online settings in the U.S. market. With online sales having a great impact on offline sales, it is important to look at all sales modes in understanding how to better market to consumers across spectrums. What this study aims to do is
to utilize a stimulus–organism–response model to better understand wine sales, when it comes to online impulse buying. This study is anticipated to add knowledge to the understanding of impulse buying of wine and is a first step at gaining a better understanding of impulse buying
of wine in online settings.
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Document Type: Research Article
College of Business, Eastern New Mexico University, Portales, NM, USA
Conrad N. Hilton College, University of Houston, Houston, TX, USA
Peter T. Paul College of Business and Economics, University of New Hampshire, Durham, NH, USA
Publication date: October 1, 2016
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