Skip to main content
padlock icon - secure page this page is secure

Why types of operations, trade associations, and production trends matter in the geographic branding of an emerging industry

Buy Article:

$53.00 + tax (Refund Policy)

Geographic branding has become an important strategy for economic actors to differentiate their products. While studies have examined geographic branding in well-established industries, less is known about the factors that lead to the adoption of geographic branding innovations in emerging industries. Results from a 2011 mail survey of Pennsylvania winemakers (N = 71, response rate: 50%) indicate that winery operation type (grape grower or wine-only), growth in wine and/or grape production, and trade association membership influence the extent to which geographic branding is adopted and in what forms (regional or state-based) it is used. Winemakers also identified challenges that they believe limit the economic growth of the industry. Findings shed light on the opportunities and limitations of geographical branding and its impacts on regional development.
No Reference information available - sign in for access.
No Citation information available - sign in for access.
No Supplementary Data.
No Article Media
No Metrics

Keywords: AOC; AVA; Terroir; branding; geographic designation; territorial branding

Document Type: Research Article

Affiliations: 1: The London School of Economics and Political Science, Gender Institute, London, UK 2: Department of Sociology, The Pennsylvania State University, State College, PA, USA

Publication date: July 2, 2016

More about this publication?
  • Access Key
  • Free content
  • Partial Free content
  • New content
  • Open access content
  • Partial Open access content
  • Subscribed content
  • Partial Subscribed content
  • Free trial content
Cookie Policy
X
Cookie Policy
Ingenta Connect website makes use of cookies so as to keep track of data that you have filled in. I am Happy with this Find out more